I just got back from the Sponsor's Reception / Community Visibility Event at MAX, which has us User Group Manager that were able to make the trip to MAX talking with attendees and letting them know about the User Group Community and how it can help. Macromedia gets people to talk to us about the User Groups by having us give away raffle tickets to people that ask us question or show an interest in the Community. Once we give out all the tickets, Macromedia raffles up a bunch of schwag and they even gave away a copy of Studio 8!! Below is a picture of people gathering around for the raffle.
Below is Ed Sullivan giving away some of the goodies.