some may call it heartless...
I call it "strictly bizna$$"
I'm preparing to take delivery on my pre-ordered X-Box 360 within 10 days. I've been keeping a close eye on prices on ebay and they are finally starting to creep up there. The system - which I've paid $399 + tax for, is now grabbing almost $550 for a pre-order on ebay.
My hope is that I'll be able to capitalize big time on a lack of supply for the christmas demand.
I'll be picking up my new toy on Nov. 22 if all goes well. I'll then keep it in it's box and post it up on ebay the first month of December. I'm hoping to draw close to $800 for the system when it sells. I will also be offering a trade option - where I'd take a high end, used Digital SLR camera or a very used D1 camcorder. I would never buy these items myself due to the high price tags - but I would love to have them.
Ah.. and if things don't go well (i've heard rumors) - I may be pushed into the second wave of pre-orders that won't make it out until a December delivery - well that would just mean that the supply is even LESS than what I think it will already be and the demand even HIGHER, which all equals more benji's for me!
Here's a tip - you may want to do something similar for the PS3 coming out next year. I know I will be purchasing a few of those on pre-order.